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The Benefits of Reducing Average Handling Time

Average handling time refers to a metric used by call centres to estimate the total average call duration of an interaction between a call agent and a customer regardless of communication channel. In the past, reducing this metric often meant that a quick turnover of calls took precedence. Over ensuring customer queries were adequately solved.

However, due to the changing nature of the digital world and customer service provision, having a low average handling time metric now relates to providing customers with a positive experience on their first point of contact while not sacrificing on quality or customer satisfaction.



There are multiple benefits to ensuring that your business has a reduced average handling time with customers:

Improved customer service

By providing first call resolution to customers ensures that they have a positive customer service experience. Reducing hold time and providing customers with quick access to a knowledgeable customer service agent across a range of communication channels. This will lead to fewer frustrated and dissatisfied.

Higher quality of knowledge and productivity

In order to reduce average handling time, providing high quality call agent training is essential. Call agents who have extensive knowledge of a company’s service and product offerings will be in a better position. To handle a query in an efficient manner while also ensuring customer satisfaction. With frequent training, a call agent will be skilled in using a range of call centre technology solutions and will be aware of the adequate escalation procedures to ensure a customer’s query is dealt with in a timely manner.

Builds customer loyalty and retention

Customers who receive a positive experience when interacting with a company are more likely to become a loyal customer in the future. By having a client dedicated account manager and team, your business can be assured that your customers are being met by an experienced call agent. Who will be able to answer any question in relation to your business without hesitation.

Call Pageboy understand how important it is to solve a customer’s query as quickly. Also how to efficiently as possible without compromising on quality service provision or customer satisfaction. Our call centre agents receive frequent agent training. To ensure that they can perform customer support services to a high level on a daily basis. Our dedicated account managers also work closely alongside our clients to drive targets. Also design specific customer care programs for your business. For more information about the services we offer, contact us here.


At CallPageboy, it is important to us that your customers get the best customer service experience. Our technology allows us to respond to your needs quickly and effectively with 24 support.  Contact us today to see what we can do for you.